How to claim your listings

If you’re building and managing your local profile / business listings manually, you’ll need to go through a claiming process for most of them.

Claiming a listing online verifies that you’re the owner of a valid business and are authorized to maintain its presence on the web. Each online local business / profile index has its own claiming process with unique steps to verify your listing. We’ll provide a general picture of what you can expect to experience during the claiming process for most local business indexes.

  1. Most places will first ask whether your business / profile already exists in their index. Don’t be surprised if it does, even if you’ve never created a listing there! Unless your business opened its doors today, chances are there’s some record of its existence on the web. A listing of your company / profile may have resulted from the process via which data flows from one platform to another. In general, you’ll be prompted to enter your business / profile name or phone number to discover any existing listings.
  2. Next, you’ll review any existing information, fix incorrect information, and provide any new or missing information about your business name / profile, address, phone number, website address, business categories, and other details. Remember: You want your core business details (name, address, phone, website) to be as consistent as possible on every listing.
  3. Once you’ve filled out your business’s/ profile information, you’ll be asked to go through a verification process. This typically happens in one of five ways:
  • Via an email ( in which you’ll be clicking on a verification link
  • Via a video recording
  • Via a live video chat

The time between completing verification and seeing your listing appear online varies widely from platform to platform. In some cases, your listing will be live in a matter of days or even minutes, but other indexes have a lengthy manual review process, meaning that it can take several months for your listing to be approved for publication. While you wait, don’t make any further changes to your submitted listings. This will help you avoid additional delays. Just be patient and check from time to time to see whether your listing is live.

In certain indexes (such as Google Business Profile), any future changes to core data such as the business name or phone number may trigger the need to re-verify. However, you can typically edit fields like business descriptions and photos without having to go through the verification process again.

To Claim your profile, hit the Claim Listing icon on the page and follow the process.

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